HAUTE DAWG
THE MOBILE HOT DOG CART OF ASPEN
Small Business E-Newsletter Templates
STRATEGY
AWARENESS
The awareness stage introduces Haute
Dawg as Aspen luxury hot dog cart while showcasing its mobility and convenience. The Haute Dawg tracker emphasize its unique, on-the-go dining experience.
CONSIDERATION
The consideration stage builds interest by featuring glowing customer reviews and highlighting Haute Dawg's best sellers. This stage encourages customers to try Aspen's favorite gourmet hot dogs.
CONVERSION
The conversion stage focuses on turning interest into action with Haute Dawg's pre-ordering service, exclusive local perks, and the easy app-based ordering. These tools emphasize quick and convenient.
LOYALTY
The loyalty stage rewards repeat customers with a points-based system to earn exclusive perks and a punch pass that offers a free dog after every eighth purchase. It's our way of saying thank you for choosing us!
ADVOCACY
The advocacy stage encourages customers to share their experience by leaving a review and spread the word about Haute Dawg. If they refer a friend, they both earn 500 bonus reward points as a thank-you.
PROJECT 1: SMALL BUSINESS E-NEWSLETTER TEMPLATES
The goal for this project was to create an email marketing sales funnel for the fictional business Haute Dawg - The Mobile Hot Dog Cart of Aspen. The focus was to craft a strategic email marketing campaign that effectively guides customers through the marketing funnel from awareness to advocacy.
The campaign needed to introduce Haute Dawg as Aspen's go-to luxury mobile hot dog cart, convert casual interest into sales, and foster long-term customer loyalty. The design approach has to balance Haute Dawg's luxury branding with a fun, approachable tone, ensuring consistent messaging with a memorable customer experience.
I was given a pre-determined color palette and font selection, and that added a layer of realism to the project. Most brands already have an established identity with specific design elements, and I appreciated this real-world constraint. It allowed me to focus on leveraging the brand's existing identity to create visually cohesive and engaging emails.
