TOYOTA SALES
CONSUMER ENGAGEMENT
Social Media Templates
PROJECT 3: SOCIAL MEDIA TEMPLATES
For this project, my objective was to create a set of professional, visually engaging social media templates for @hilary.sells.toyota. These templates will help build her online presence, attract potential customers, and establish her as trusted expert in the automotive industry.
Customizable templates save time, and that will allow @hilary.sells.toyota to make quick updates highlighting new vehicles, customer testimonials, and promotions without starting from scratch. Professionally designed templates signal quality and expertise, allowing her posts to stand out among competitors and they will instill confidence in potential buyers.
The design goal is to position @hilary.sells.toyota as a knowledgeable and reliable Toyota salesperson while reinforcing her personal brand. The templates will make her social media posts more cohesive and visually compelling, leading to higher engagement and increased sales opportunities.
STRATEGY
TARGET AUDIENCE
The visual identity of The Tilted Glass combines a dark, moody palette with subtle texture and bold imagery to evoke the sophistication and secrecy of a modern speakeasy.
Toyota’s Rocky Mountain audience includes outdoor adventurers, families, and Eco-conscious buyers. Seasonal residence and tourists also favor Toyota for its 4WD and AWD capabilities, perfect for mountain conditions.
DESIGN GOAL
The homepage features a bold hero container with a captivating image of the bar with sleek typography, immediately immersing users in the mystique of The Tilted Glass.
The design goal is to position @hilary.sells.toyota as a knowledgeable and reliable Toyota sales-person, while still reinforcing her personal brand. The color palette conveys a natural, earthy tone, matching the ruggedness of the brand.
TEMPLATE TYPES
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Templates are a fundamental element of a visually appealing and efficient branding strategy. They create consistency and allow for quick customization, making it easy to maintain a professional social media presence.
DESIGN STYLE
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
The style is professional, modern and approachable. By blending clean, professional aesthetics, the design style enhances brand identity while appealing to a diverse audience of car buyers in the Rocky Mountains.
DELIVERABLES
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
A set of five customizable templates compatible with popular platforms like Facebook, Instagram, and LinkedIn. Each component is designed to be functional, flexible, and aligned with the brand identity of @hilary.sells.toyota.